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Functionalize Clothing And The Acceptance Of Fashion Brands Towards Technology

Functionalize Clothing-and-The-Acceptance of Fashion Brands
Hanna Safwa
NURHANNA SAFWA BINTI MOHAMMAD BACHTIAR
What is functional clothing? According to TECHUNTER Media, functional clothing is clothing with the purpose to satisfy the need for functionality and adaptivity to certain conditions. Previously, only people who partake in active activities had the privilege of wearing it but now with recent developments, all borders are erased and available even in daily wear.

Generally speaking, there are multiple ways to functionalize clothing, most commonly used industrially is by applying a functional finish to the cloth itself. Finishing is an important process when producing fabric. While some textile finishes have been applied by altering the fiber properties, some finished have been coated onto the ready-to-wear garments. While both processes have been done according to the demand, it contributes greatly to the characteristics and provides additional functionality to the fabric. With the textile industry having many developments over the years, the finishing process now has a wide range of technologies and techniques to be chosen from. One of the most useful textile finishing is including nanotechnology finishes.
Water Repellent technology
Figure 1 shows Water Repellent technology in Textile offered by NanoTextile Sdn Bhd
  • Temporary finish
    The textile is commonly treated with a paste comprised of starches and gum, filling materials, softening agents, wetting agents, glazing agents and more. The finishing will not stay on after several times of washing.
  • Semi-durable finish
    This type of finishing is usually done by applying a finishing coat to the fabric and its lifespan depends on the types of finishes used on the fabric. Last longer than temporary finishing. Types of semi-durable finishes are soil release and mothproof.
  • Permanent finish
    Usually done by modifying the fibre properties minimizing the fabric flaws. Able to last a long time and withstand longer washing cycles. Most common permanent finishes are anti-shrink, flame resistant and water repellent.
functionalized fabric
Figure 2 shows functionalized fabric with electrical components (smart textile)

Other than in the finishing stage, clothing can also be functionalized with the help of electrical components whereby nowadays people called it as Smart Textile.  Innovation in smart textiles has made it possible to weave tiny electrical components such as a sensor to detect the body temperature or movement to blend seamlessly into the fabric construction. Also with conductive yarn, metals such as copper and titanium can be coated or blended into the yarn itself making it able to conduct electricity.


How do fashion brands perceive technology in fashion?

According to CBINSIGHTS on the future of fashion, fashion companies are now beginning to partner up with technology providers, snapping up start-ups and building their technology to seize the opportunity to open more revenue streams and business models. With the help of big fashion brands such as Uniqlo, it does help in accelerating the public acceptance of technology in fashion. Uniqlo offered functional clothing including the HEATTECH collection which retains heat to keep the users warm during cold conditions, AIRism technology; which actively wicks away moisture and heat from the skin, and not to forget, their UV Protection clothing. Some fashion brands in Malaysia specifically in the Muslimah segment have also slowly added nanotechnology finishes into their products line, for instance, dUCk, Inner Sejuk, Alhumaira, Tudung People, Telekung Siti Khadijah, CalaQisya, Olloum and Naelofar

This is an advantageous development for companies such as NanoTextile Sdn Bhd, the 1st and only textile technology service provider company in Malaysia. NanoTextile specialises in supplying nanotechnologies to textiles and ready-to-wear clothing. With their range of technology series such as the Hygienic, Protection, Comfort, Care, Premium and Advanced series, it’s a no-brainer that they managed to collaborate with a few famous name brands such as PONEY, Polo Haus, Volvo Car Malaysia and a few famed Muslimah brands in Malaysia. One of their well-known series is Hygienic Series which consists of Antibacterial, Odour Control and Self-Cleaning technologies. Moreover, the nanotechnology embedment processes done by NanoTextile are able to provide a greener technology to help with the long-overdue issues about the fashion industry’s environmental and social impact. 

When it comes to production especially in the textile segment, the crucial part that has been highlighted in the process is sustainability. From manufacturing, design, materials, processing, chemistry and packaging, NanoTextile has been taking part in two main processes which are manufacturing and chemistry. Both played such an important role, for instance, the solution that has been used is water-based which compliant to the RoHS Compliant hence it is zero-toxicity. In terms of manufacturing, NanoTextile has been operated by using 40.5% of solar power plus no plastic packaging has been used, instead, it has been replaced by reusable storage box. 

In conclusion, development in the textile and fashion industry is important for fashion growth. Technology does not only help in fashion growth, but its presence has been improving the value of sustainability in textile segment. The most important part is choosing the right technology with no effects on the body and the environment. From providers to consumers, we are all benefiting from technology to enhance our daily life and improve the environment.

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Nanofibers, A Watchworld in Textile Industry

NANOFIBERS, A WATCHWORD IN TEXTILE INDUSTRY

Nanofibers are categorised in a new class of fibrous materials having diameters equal or less than 100nm. Synthetically made, these tiny fibers can be easily modified to fit desired characteristics and are useful for various industries such as the textile industry. Most commonly produced by the electrospinning process, the polymer fluid is first charged with a high electrical voltage and when the electrical force reaches high enough to overcome the surface tension of the polymer fluid, a metal spinneret with a 0.1-1mm diameter will eject a fluid jet towards a grounded metal collector all while the fluid undergoes whipping-like bending instability and elongation resulting in a small, solidified fiber.

Although electrospinning uses hazardous solvents that damage the environment, new studies on nanotechnology such as ‘Green electrospinning’ are being developed. According to a National Science Foundation report, “green electrospinning is an eco-conscious and scalable biofabrication process that replaces traditional solvent with biologically benign solutions. Using this method, adverse impacts of the manufacturing process could be decreased three to six times”.

Moreover, the study was also mentioned by Helen H. Lu from Department of Biomedical Engineering, Columbia University that “Green electrospinning not only preserves the composition, chemistry, architecture, and biocompatibility of traditionally electrospunfibers, but it also improves their mechanical properties by doubling the ductility of traditional fibers without compromising yield or ultimate tensile strength. Our work provides both a more biocompatible and sustainable solution for scalable nanomaterial fabrication”.

Advantages of nanofibers

Most of the benefits of nanofibers come from the fact that the structure of the fiber is able to be tailor-made to achieve specific properties, but the most notable properties of nanofibers would be their large ratio of surface area to volume and superior mechanical performance (stiffness and tensile strength) compared to other fiber material forms. Other than that, nanofibers are also inexpensive to produce.

Hence there are many applications for nanofibers such as in protective materials, medical, energy, automotive, agriculture, filtration, and technical textiles.

Disadvantages of nanofibers

Along with any other fibers, nanofibers also have their own drawbacks. Producing nanofibers at a large scale is still a challenging task as electrospinning techniques have some disadvantages such as low yield, high operating voltage, and difficulty in attaining in situ deposition of nanofibers on different substrates. What’s more is that a study on fabric characterization and optimization of MnxOy nanofibers for improved supercapacitive properties shows that electrospun nanofibers exhibit poor mechanical strength due to poor crystallinity. However, all of these drawbacks can be overcome by altering the synthesis method.

What is the future for nanofibers and nanotechnology in the textile industry?

With the growing acceptance of technology especially in the textile and fashion industry, the demand for new technologies has companies like NanoTextile, a textile technology service provider company, continuously developing and innovating new technologies. Also focusing on green technology, NanoTextile uses non-toxic materials in their nanotechnology embedment process.

Offering consultancy services regarding nanotechnology and technology series consists of Hygienic, Protection, Comfort, Care, Premium and Advanced series. Each series contains several technologies for example the Hygienic series comprise anti-bacterial, self-cleaning and odour-control technologies. The company sees the potential of combining nanotechnology and fashion producing a new range of technical textiles.

In short, the applications of nanofibers and nanotechnology are growing in demand, especially with the recent acceptance of technical clothing in everyday wear. Consumers are now more open to spending more on the added value of clothing and focusing on sustainability rather than fast fashion.

For contact: Email: info@nanotextileinnovation.com.

Article Link: https://textilevaluechain.in/in-depth-analysis/nanofibers-a-watchword-in-textile-industry/

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nanotextile+ for Exclusive Benefits

NANOTEXTILE+ FOR EXCLUSIVE BENEFITS

NanoTextile Sdn Bhd (NanoTextile), a textile technology service provider company has launched nanotextile+; a programme developed to help current and new stakeholders in having access to extended benefits and insights, on the NanoTextile official website. One of the benefits included in nanotextile+ is the modified to suit programme that offers curated rebates to each stakeholders and business partners. nanotextile+ is an integrator and brand-building avenue. Some call it a feature but NanoTextile calls it a vertical; developed using data and market research, solely to help their business partners with extended access to insights and benefits. With their in-house team comprised of product innovators, technology and business strategists, they are focused on building and crafting the best solutions you can trust.

“Gone are the days where you sign on memberships or loyalty programmes, nanotextile+ is focused on providing long term business enhancement solely for our business partners”,  stated Dr. Thomas Ong, the chief executive officer of NanoTextile.

Nanotextile+ comprises three elements and this is how it works:
1. Experiential – Receive experiential rewards that are specially formulated for each stakeholder from their data

2. Partnership – obtain complete control of insightful rewards and enjoy low-risk strategic investment with a flexible activation.

3. Innovation – complementary insight into current developments and technology consultations into what is next in the market and R&D sectors.

The elements in nanotextile+; personalisation, tech for your growth and success-driven are created directly in line with NanoTextile’s vision. Considering high-risk losses in business investment, especially in today’s fashion and textile industries, NanoTextile sees the potential of nanotextile+ as an integrator that will help stakeholders conduct business at low risk and full potential. Therefore, the solutions and consultancy provided are different for each stakeholder based on statistics and modelling techniques in its formulated data analysis.

Over the years, technology in clothing has increased in demand, not only in sportswear but also in everyday clothing brands. This growing acceptance has led NanoTextile to be able to collaborate with many local brands such as PONEY, Volvo Car Malaysia and many more. The collaborations have been a great success for NanoTextile and its mission of providing extra value and performance in clothing and they are ever excited to bring more onto the table hence, the nanotextile+ initiative. NanoTextile also aims to make fashion and its process making more sustainable and environmentally friendly by using non-toxic materials in their nanotechnology embedment process. If you are in the fashion or textile industry, manufacturers or brand owners in retail, and trying to figure out how nanotextile+ can be beneficial to you, please head over to the NanoTextile official website (https://www.
nanotextileinnovation.com/our-passion/) or drop an official inquiry message about nanotextile+ through “Contact us” form on the website.

NanoTextile Sdn Bhd (NanoTextile) was incorporated in 2015, as an investee company of NanoMalaysia Bhd and the first company in Malaysia to offer a wide span of nanotechnology in textile industry. NanoTextile aspires to be an acclaimed textile technology provider to deliver customerbased products that are value-added to keep its clients competitive through better quality and latest technology. NanoTextile has built its business around innovation and specialism with professional services that include end-to-end fabric supply solutions, facilitation of direct to market commercialization of value-added textile, up to functional garments and development of textile technologies with market entry assurance.

Email: info@nanotextileinnovation.com. Website: www.nanotextileinnovation.com

Article Link: https://textilevaluechain.in/news-insights/nanotextile-for-exclusive-benefits/

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Mask Protect It!

Nur Hani Aqilah Binti Salehin & Thomas P.S. Ong
Nano Textile Sdn Bhd. Email: hani@nanotextile-admin

Let us see what 2022 will start with. One obvious thing to be sure of is wearing a mask. Malaysians are still masking either in open places or fully vaccinated and obviously in crowded places too. Since the Delta and Omicron virus has spread out through the entire country, masking is necessary while double masking has been one step ahead for more protection.

Double mask as a new way of life! “In high-risk environments such as hospitals, it is recommended that you wear a double face mask and a face shield”

“There is no need for a double face mask in public areas, but it is obligatory to wear a face mask,” said Malaysian Health Director-General Tan Sri Dr Noor Hisham Abdullah. He recommended Malaysians take extra precautions when visiting high-risk public places such as hospitals as at the moment, the infection caused by the Omicron variant of the coronavirus is rapidly spreading throughout the world. This variant is wellknown for its high transmissibility rate, but it is not as severe as its ancestor, the Delta variant. Nevertheless, without hesitation and compulsion, we as Malaysians began to take precautionary measures by wearing a double face mask anywhere whether on the train, in the mall, or in the cinema.

The Centers for Disease Control and Prevention (CDC) undertook much research in January 2021 to improve mask function and reduce COVID-19 transmission. It was determined that ‘double-masking,’ or knotting the ear loops of a 3-ply mask and adjusting it to fit snugly to the face, can give more protection for the mask-wearer and those around them.

Since there are many types of face masks that have been designed such as N95 mask protection, KN95, KF94, surgical mask, 3-ply disposable mask, fabric mask, etc, there are some people who perform double masking incorrectly. Some may just double the 3-ply mask, while others may double the KF94 mask, resulting in an 8-ply mask that makes breathing difficult and highly discouraged.

The method of double masking is simple, it involves putting two different and correct combination types of face masks on your face. The CDC recommends a 3-ply disposable or surgical face mask with a cloth mask.

When double masking, it is critical to ensure that the masks fit exactly against the sides of the face so have no holes for air to flow inside and out. Next level of protection Can you picture doubling your masking while also tripling your protection? It has provided you with additional protection against bacteria and some types of viruses. Choosing a cloth mask with antibacterial properties will provide further protection. Antibacterial characteristics are all the rage these days, and their incorporation into clothes and Muslimah dress has taken it to the next level, particularly in Malaysia. Unfortunately, one of the most common questions from buyers before purchasing a product is, “How can we know  if this product is antibacterial?”

Yes, people will not buy the product if they’re unsure. But there will be no loyal customer when there is no first buyer. Hence, at the end of the day, they will buy it with the conviction of the founder or other buyer. This concern has been appearing in antibacterial face mask. But, if people consider on the benefit, truly they will purchase it. One advantage of antibacterial face masks is that they operate as a silent defender. Whether it is a cloth mask or a disposable mask, it helps

reduce the danger of transferring bacteria and viruses into your hands when adjusting it. However, it is important to note that antibacterial face masks cannot destroy the COVID-19 virus, as there is no study to support this claim.

If you wonder how an antibacterial face mask works?

Click and read at this article for more insight:

Covid-19: How Antibacterial Textile Guide You Through The Darkness?

https://www.nanotextileinnovation.com/covid-19-how-antibacterial-textile-guide-you-through-the-darkness/embed/#?secret=7bYpv7bzJo#?secret=6ngtUVF1kb

There are many brands in Malaysia that started to sell the antibacterial face mask mainly for cloth mask, such as Three Little Ahmads, CalaQisya, TudungPeople and for disposable face mask, Yukazan is one of the antibacterial face mask producers.

How to clean an antibacterial face mask? 
The face mask with antibacterial characteristics on the inside may be washed as usual. If you buy an antimicrobial disposable face mask, simply fold the outside corners together and toss it in the trash. If, on the other hand, you purchase an antibacterial fabric mask, you should gentle wash it in room temperature water with a standard grade detergent. However, the fabric mask can also be hand-washed but without chlorine bleach, and the face mask can be dried by hanging damp from
a line or bar.

Article Link: https://textilevaluechain.in/news-insights/mask-protect-it/

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NanoTextile Shares The Right Way Of Wearing Double Mask

When double masking, it is critical to ensure that the masks fit exactly against the sides of the face so have no holes for air to flow inside and out.

Let us see what 2022 will start with. One obvious thing to be sure of is wearing a mask. Malaysians are still masking either in open places or fully vaccinated and obviously in crowded places too. Since the Delta and Omicron virus has spread out through the entire country, masking is necessary while double masking has been one step ahead for more protection.

Double mask as a new way of life

“In high-risk environments such as hospitals, it is recommended that you wear a double face mask and a face shield”

“There is no need for a double face mask in public areas, but it is obligatory to wear a face mask,” said Malaysian Health Director-General Tan Sri Dr Noor Hisham Abdullah. He recommended Malaysians take extra precautions when visiting high-risk public places such as hospitals as, at the moment, the infection caused by the Omicron variant of the coronavirus is rapidly spreading throughout the world. This variant is well-known for its high transmissibility rate, but it is not as severe as its ancestor, the Delta variant. Nevertheless, without hesitation and compulsion, we as Malaysians began to take precautionary measures by wearing a double face mask anywhere whether on the train, in the mall, or in the cinema.

The Centers for Disease Control and Prevention (CDC) undertook much research in January 2021 to improve mask function and reduce COVID-19 transmission. It was determined that ‘double-masking,’ or knotting the ear loops of a 3-ply mask and adjusting it to fit snugly to the face, can give more protection to the mask-wearer and those around them.

Source: https://www.cdc.gov/mmwr/volumes/70/wr/mm7007e1.htm?s_cid=mm7007e1_w 

Since there are many types of face masks that have been designed such as N95 mask protection, KN95, KF94, surgical mask, 3-ply disposable mask, fabric mask, etc, there are some people who perform double masking incorrectly. Some may just double the 3-ply mask, while others may double the KF94 mask, resulting in an 8-ply mask that makes breathing difficult and highly discouraged.

The method of double masking is simple, it involves putting two different and correct combination types of face masks on your face. The CDC recommends a 3-ply disposable or surgical face mask with a cloth mask. When double masking, it is critical to ensure that the masks fit exactly against the sides of the face so have no holes for air to flow inside and out.  

Next level of protection

Can you picture doubling your masking while also tripling your protection? It has provided you with additional protection against bacteria and some types of viruses. Choosing a cloth mask with antibacterial properties will provide further protection. Antibacterial characteristics are all the rage these days, and their incorporation into clothes and Muslimah dress has taken it to the next level, particularly in Malaysia. Unfortunately, one of the most common questions from buyers before purchasing a product is, “How can we know if this product is antibacterial?”

Yes, people will not buy the product if they’re unsure. But there will be no loyal customer when there is no first buyer. Hence, at the end of the day, they will buy it with the conviction of the founder or other buyer.

This concern has appeared in antibacterial face masks. But, if people consider the benefit, truly they will purchase it. One advantage of antibacterial face masks is that they operate as a silent defender. Whether it is a cloth mask or a disposable mask, it helps to reduce the danger of transferring bacteria and viruses into your hands when adjusting it. However, it is important to note that antibacterial face masks cannot destroy the COVID-19 virus, as there is no study to support this claim.

If you wonder how an antibacterial face mask works? Click and read this article for more insight. There are many brands in Malaysia that started to sell the antibacterial face mask mainly for cloth masks, such as Three Little AhmadsCalaQisyaTudungPeople and for disposable face masks, Yukazan is one of the antibacterial face mask producers.

How to clean an antibacterial face mask?

The face mask with antibacterial characteristics on the inside may be washed as usual. If you buy an antimicrobial disposable face mask, simply fold the outside corners together and toss it in the trash. If, on the other hand, you purchase an antibacterial fabric mask, you should gently wash it in room temperature water with a standard grade detergent. However, the fabric mask can also be hand-washed but without chlorine bleach, and the face mask can be dried by hanging damp from a line or bar.

https://youtube.com/watch?v=zroZr8ywe5c%3Fenablejsapi%3D1%26autoplay%3D0%26cc_load_policy%3D0%26cc_lang_pref%3D%26iv_load_policy%3D1%26loop%3D0%26modestbranding%3D1%26rel%3D1%26fs%3D1%26playsinline%3D0%26autohide%3D2%26theme%3Ddark%26color%3Dred%26controls%3D1%26

NanoTextile has launched a YouTube channel that is going to be an easy platform for viewers and partners to have more insights into their content. Feel free to visit NanoTextile YouTube channel if you want to get more information about nanotechnologies in textile industry.

Article Link: https://www.wargabiz.com.my/2022/04/21/nanotextile-shares-the-right-way-of-wearing-double-mask/?fbclid=IwAR2kiWd95o2qm2P1C_feKMNfOpJ8YEcX8kFJ30E1eEUsSekm6tXHM_7UMRE

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NanoTextile Strengthens its Growth for Asian Business, Boosting Functional Clothing Business Despite Pandemic

The company provides direct B2B customization of fabric tech offerings.

Malaysia-based fabric manufacturer, Nanotextile, grew by over 200% in the last quarter of the financial year ending 31 December 2021.

The company provides direct business-to-business customisation of new technology offerings to businesses of all sizes, for value-added clothing range and textile products. Along with five new clothing segments explored this year, clients can now integrate NanoTextile’s technologies into their products and provide new offerings for their end customers. NanoTextile’s proprietary technologies unlock the opportunities to advance with the functional fibre and fabrics industry.

“If Grab is e-hailing of taxi service that doesn’t own a taxi, then NanoTextile is textile and clothing functional technology provider that doesn’t own a textile mill,” said CEO Thomas Ong.

In April 2021, NanoTextile participated amongst 21 companies worldwide to pitch, showcasing its role in the support of this movement, at the Fashion for Good South Asia Innovation Programme. Fashion for Good is a global initiative offering support and roadmaps by fostering sector-wide collaboration to enable the invention and adoption of good fashion practices. In line with the efforts to reduce carbon footprint, NanoTextile has expanded the practice of reusable shipping containers.

The Corporate Strategy and Communication team of NanoTextile have been crafting complementary partnership models with selected international and local fashion, apparel, business media partners such as Fibre2Fashion, Textile Value Chain, WargaBiz, etc.

The company has collaborated with brands such as FILA, Polo Haus, PONEY Kids Wear, and regional Muslimah fashion brands. It has recently supported Volvo Car Malaysia’s sustainability movement.

Article Link: NanoTextile strengthens growth for Asian business, boosts functional clothing business

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Protection Stays on Checked

After Malaysia has lifted Movement Control Order (MCO) as the vaccination drive kicks in, most of us have been ready for the outdoors. Parks are blooming with people, and socially distant gatherings are becoming the norm. However, it’s clear that the world crisis isn’t quite over yet with the recent COVID-19 variants emerging, Omicron, and natural disaster events ongoing.

Climate changes are no longer theoretical

Malaysia was overwhelmed by the flood ravages in December 2021, which affected over 700,000 lives. According to MET Malaysia Director-General Muhammad Helmi Abdullah, one of the most obvious impacts of global warming that Malaysia is currently witnessing is a consistent rise in its yearly average temperature. The UV radiation intensity is greatest near the equator and decreases with increasing latitude. Considering Malaysia is close to the equator, he reported that the UV index could be extremely high.

The uncertainty of current challenging climate system clearly affects rainfall, humidity patterns and temperature. For certain, next extreme disaster may be on its way and, are we ready?

Malaysia has encouraged people to return to work and socialize, which will result in greater sun exposure. Moderate sun exposure is essential for the human body to synthesize vitamin D, which is critical for bone growth, immunological function, and blood cell creation (Young 1993). However, excessive exposure to ultraviolet (UV) radiation, on the other hand, has its own set of health hazards, such as skin cancer diseases.

While people go outdoors searching for regularity, staying healthy and safe will still be a top priority. ‘Being protected’ has received reactive responses throughout the pandemic as the demand for hygienic products kept rising in 2020 and 2021. In fashion industry, it is also expected to inch towards rosier conditions. Backed up from the 2022 McKinsey Fashion Report, consumers started to buy other segments to ‘reboot’ their wardrobe instead of loungewear and sportswear for nearly a year of pandemics. The so-called “revenge shopping” in a more casual, event, and functional wear, for more social lives outside their home.

What can we do to protect ourselves?

With public awareness of health and safety concerns at an all-time high, people took preventive measures to prepare for anything life threw at them. As they re-evaluate their mindsets, feeling protected and secured plays a bigger role in their decision-making. Hence, brands have a vital role in putting forward their consumer’s needs.

Allied with NanoTextile’s endeavour to enhance the efficacy of textiles to improve human lifestyle. Their leading Hygienic series technology can prevent the development of microorganisms and unpleasant odors on clothing. It provides extra protection to maintain people’s pandemic lifestyles while staying fresh and confident throughout the day. The company has launched Protection Stays on Checked, as people need to be protected from any threats; viral and microorganism, insects, electrostatic, and much more. Harmful UV rays, are also in the bargain. 

Of course, there are several ways to protect yourself from the sun and harmful UV radiation. Sunscreen is undoubtedly the most well-known product on the market, a must-have item for everyone. A study, however, found that sunscreen is not as safe and efficient as the physical barrier, such as shades or sun protective cloth with high UPF.

What is Ultraviolet Protection Factor (UPF)?

Sun protective clothing has a rating known as the ultraviolet protection factor (UPF). UPF indicates how much the cloth absorbs UV light. We must understand that not every piece of clothing provides equivalent UV protection. UV rays can still permeate clothes, particularly thin or light-colored materials. Look for clothes with a UPF of 15 to 50 or higher in a cloth label. Higher UPF means higher protection.

Why you should not be completely reliant on sunscreen to stay protected?

1. It is difficult to completely protect all parts of the skin.

It is hard to quantify how much sunscreen is enough for the maximum protection of our skin. People may find it time-consuming therefore neglect to do so.

2. Most research proposed that barrier methods, including clothing and shade, are more effective than sunscreen in reducing exposure to solar UV and preventing skin cancer.

According to research, frequent shade and long sleeve use are related to less self-reported burns rather than sunscreen. Physical barriers include photoprotection using special clothing composed of various materials and treatment protects against UVB and UVA rays (Diaz 2013, Gasparro 1998; Latha 2013).

3. With sunscreen, you need to keep applying to maintain its maximum effect.

Sunscreen must be applied 20-30 minutes before going outside and reapplied every two hours. Some people find it hard to be in the habit of using and reapplying sunscreen after sweating, swimming, or towelling off because no sunscreen is completely waterproof.

4. Chemicals associated with sunscreen

To protect against UV rays, it is critical to apply enough sunscreen consistently across the skin. However, some people are allergic to sunscreen ingredients, causing adverse reactions, such as those battling rosacea – extreme sensitiveness, causing pimples or red bumps.

5. It is not enough to only protect the face with sunscreen

Exposure to UVA is responsible for ageing the skin, where UVB causes burning. Skin cancer can occur anywhere over the body; thus, clothing is vital, covering the unprotected body areas.

Hence, combining both sunscreen and UV protection wear is the most effective way to protect oneself from the sun’s damaging effects.

Regular clothes or UV protection wear?

1. Ordinary clothing doesn’t protect you from UV Damage.

Many people will burn while wearing thin, light, airy clothes that provide only UPF 3 – 5. It offers very little protection from sun exposure. To get enough protection mostly clothes are heavy, dark, or layered (hot and unpleasant), with only specific and conventional designs available.

2. UV Protection cloth reliable and practical – took only 2 secs to protect.

UV Protection cloth protects your skin with less effort and is handy in any situation –work, play, or relaxing with loved ones. It protects like sunscreen; a shirt with a UPF of 40 takes 40 times longer for your skin to burn than bare skin, and you never need to reapply!

3. NanoTextile UV technology makes your existing fabrics and clothing lines block UVA and UVB.

Without changing the fabric, design, or even supplier, their technology may incorporate in your existing light clothing, which can unfold up to UPF of 50+, blocking 98% of all UV rays. It will even prolong their lifespan.

One layer can make all the differences

With NanoTextile, brands can enhance their existing products or ready-to-wear (RTW) garments with additional functions. This initiative is an excellent opportunity for B2C brands and retailers to support consumers’ search for purpose in clothing, especially for protection. NanoTextile’s data shows a growing demand for garments that exhibit additional functionality; primarily, the feature of hygiene management sought after COVID-19. “Consumers don’t expect to spend less money getting their functionality ready on their cloth – yet they’re willing to pay extra,” said the company.

NanoTextile’s technologies provide comfort and additional coverage through various types of clothing – shirts, jackets, hoodies, swimwear, hats, caps, hijab, fabric masks with any materials. It will give continuous protection, washes after washes. For UV protection technology, the consumer will have sun-smart smiles all around with up to UPF 50+ technology curated to outlast every clothing design, embedded for up to 100 washes, close to a lifespan of wearing up to 2 years.

2022 and way forward

The apparel industry may be reviving quickly, but the notion that all consumers’ mindsets are reverting to pre-pandemic is far from the truth. New habits, preferences, and innovation – pandemic has evoked their interest in sustainability. Now, they are more conscious of their purchasing behaviours to impact the environment positively. As well, people no longer view fashion as they once did pre-COVID; they look for purpose. Thus, NanoTextile believes that functionality appearance-based should be the top of the agenda for many brands locally and internationally. It is time for brands to adapt to a consumer mindset shift – which protection comes first. With NanoTextile, protection stays on checked.

Article Link: NanoTextile On Why UV Technology Matters In Fabric Manufacturing

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Beneath Hijab; When Fashion Meets Technology

Since NanoTextile Sdn Bhd has launched the theme of ‘When Fashion Meets Technology’ in 2019, it can be seen that the fashion brand especially in Malaysia has jumped into the bandwagon of the latest trends which is the hygienic garment or clothing.

The embedded outcomes coming from ‘When Fashion Meets Technology’ has been undeniably infused into the heart of the consumers and brands. In a matter of fact, from our perspective, we can observe the idea behind this theme which is “to convey the message that technology can be used to improve the current state of the fabric” has been successful amongst the big brands in Malaysia supported by the launch of several nanotechnology products in clothing & Muslimah segment. On top of that, NanoTextile has also accomplished to launch a new theme under this giant theme which we call ‘Beneath Hijab’.

Beneath Hijab is a pinpoint to the evergreen products yet still a new products line to be ventured for some fashion brands. Starting with a low volume enrolment, I believe the customer experience is the most important attribute to the fashion brands themselves. According to a CapGemini study in Marketing Insider Group, buyers that have strong brand attachments generate 23% more profit and revenue than the average customer.

Businesses can earn their customer’s trust and loyalty by providing outstanding customer experiences. From a point of no customer experience, it appears that the theme has captured the hearts of the users, as seen by positive reviews on nanotechnology products.

Fast forward to the theme itself, when we talk about Beneath Hijab, what do you think of in the first place? I would be thinking about the underscarf or inner scarf, a small piece of fabric used essentially as part of headwear for Muslimah community. It is usually worn under a scarf or with a variety of hijab styles.

Yes, ‘Beneath Hijab’ was originated and inspired by the underscarf or inners that comes in a vast range of designs, silhouette, and colours. The inner scarf serves the users a variety of purposes, including protecting hair away from the face so you don’t have to tuck it back in.

Each variety of underscarf, such as the full underscarf, ninja inner, bonnet hat, and tie-back bonnet cap (see picture), has its own function that is ideal for both short and long hair. Another reason to wear it is to keep the hijab from becoming slippery and to provide coverage under transparent hijabs in order to conceal hair from sight; an obligation to cover the aurat.

Functionality behind comfort

The cornerstone of Beneath Hijab is to remain the smile of the wearers when they wear the inner scarf, as the major purpose inside is by having functionality behind comfort. The term “functionality” refers to the nanotechnology that is embedded into the product.

The nanotechnology inner scarves is part of NanoTextile’s technologies under the Hygienic Series consists of also the antibacterial, odourless, and self-cleaning technologies. As a Muslimah, our lives are made easier with the hygienic inner scarf since we don’t have to smell bad after work, workouts, cooking, and so on; we just smell like we do in the morning.

Antibacterial underscarf act in the same way as antibacterial detergents and disinfect operate, targeting microorganisms at the microscopic level to stop them from growing and reproducing. Different chemicals and fabrics have varying degrees of efficacy.

Plus, before they (fashion brands) enrol in hygienic technologies, they must first examine the compatibility to see if the fabric type is compatible with nanotechnology. In addition to the efficiency of nanotechnology, according to apexmills.com, some products are meant to kill spore cells on contact, whereas others are intended to minimize the spread of infections over time. The killed microorganisms therefore help in controlling unwanted body odor.

Design or function?

Sometimes I wonder what makes the underscarf the best from the user’s perspective. Why would they buy antibacterial and odourless inners? Is it due to the design or because of the technology? As a result, after reading the majority of the user comments, I’ve come to my own conclusion. A beautiful design will be the right choice when it comes to the combination of nanotechnology.

Therefore, this is the most compelling reason why revenue for NanoTextile’s technology serving the hygienic inner scarf has consistently topped RM1.08 million for these numerous years. Fashion firms have been successful in capturing the hearts of their customers.

In fact, some Muslimah famous brands in Malaysia, such as TudungPeople, CalaQisya, Olloum, and others, have begun to think creatively for the past few years in blending fashion with technology. It is, as a matter of fact, a great first step in bringing the Muslimah fashion market up to par with other segments and worldwide companies.

And indeed, as the first Malaysian company to tap into this innovative potential of nanotechnologies, we are pleased to provide services and supply to other big brands out there, not limited to Muslimah fashion only.

All in all, I agree with Dr Thomas, CEO of NanoTextile, who mentioned that fashion has always been at the frontline of innovation, as proven by the invention of the sewing machine and the growth of e-commerce. He added, “Functional clothing for inner scarves as part of modest fashion essentials, like nanotechnology, is always forward-looking and cyclical”.

Thus, as the first mover in Malaysia that works to expose such technology to fashion brands and clients, we hope that fashion brands dare to leap into more nanotechnology adoption in their products, such as UV protection, quick drying, liquid resistance, and many other features, as nanotechnology-embedded fabrics can be modified to do almost everything.

Article Link: Beneath Hijab; When Fashion Meets Technology

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Malaysian firm NanoTextile launches Beneath Hijab theme

Pic: Timur Gulitashvili | Dreamstime.com

Pic: Timur Gulitashvili | Dreamstime.comMalaysian nanotechnology firm NanoTextile has launched a new theme called ‘Beneath Hijab’ under the theme of ‘When Fashion Meets Technology’ that was introduced in 2019. Beneath Hijab takes into consideration the underscarf or inner scarf, a small piece of fabric that is used essentially as part of the headwear for the Muslimah community.

‘Beneath Hijab’ was inspired by the underscarf or inners that come in a vast range of designs, silhouette, and colours. The inner scarf serves the users a variety of purposes, including keeping the hair away from the face. Each variety of underscarf, such as the full underscarf, ninja inner, bonnet hat and tie-back bonnet cap, has its own function that is ideal for both short and long hair. Another reason to wear the underscarf is to keep the hijab from becoming slippery and to provide coverage under transparent hijabs to conceal the hair, the company said in a press release.

The cornerstone of Beneath Hijab is to provide functionality behind comfort. The term ‘functionality’ refers to the nanotechnology that is embedded into the product. This nanotechnology for the inner scarves is part of NanoTextile’s technologies under the Hygienic Series consisting of antibacterial, odourless and self-cleaning technologies.

Antibacterial underscarf acts in the same way as antibacterial detergents and disinfectants, targeting microorganisms at the microscopic level to stop them from growing and reproducing. Different chemicals and fabrics have varying degrees of efficacy. Plus, before fashion brands opt for the hygienic technologies, they must first examine the compatibility to see if the fabric type is compatible with nanotechnology. In addition to the efficiency of nanotechnology, according to apexmills.com, some products are meant to kill spore cells on contact, whereas others are intended to minimise the spread of infections over time. Killing the microorganisms help in controlling unwanted body odour.

“A beautiful design will be the right choice when it comes to the combination of nanotechnology. Therefore, this is the most compelling reason why revenue for NanoTextile’s technology serving the hygienic inner scarf has consistently topped RM 1.08 million for these numerous years. Fashion firms have been successful in capturing the hearts of their customers,” said the company.

“Some Muslimah famous brands in Malaysia, such as TudungPeople, CalaQisya, Olloum and others, have begun to think creatively for the past few years in blending fashion with technology. It is a great first step in bringing the Muslimah fashion market up to par with other segments and worldwide companies. And indeed, as the first Malaysian company to tap into this innovative potential of nanotechnologies, we are pleased to provide services and supply to other big brands out there, not limited to Muslimah fashion only,” the company further said.

Fashion has always been at the frontline of innovation, as proven by the invention of the sewing machine and the growth of e-commerce. Dr Thomas, CEO of NanoTextile, said “Functional clothing for inner scarves as part of modest fashion essentials, like nanotechnology, is always forward-looking and cyclical”.

Fashion brands can drive more nanotechnology adoption in their products, as nanotechnology-embedded fabrics can be modified to offer features like UV protection, quick drying, liquid resistance, and much more.

Fibre2Fashion News Desk (KD)

Article Link: Malaysian firm NanoTextile launches Beneath Hijab theme

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Keep Calm and Succeed: Thomas Ong Poh Shing

In the five years he’s headed up NanoTextile, CEO Thomas Ong Poh Shing has driven its transformation from “a textile technology and innovation start-up” to a business that is renowned within the industry.

Thomas Ong Poh Shing, CEO of NanoTextile

That’s an industry that has revolutionised clothing manufacture by embedding nano-sized particles or fibres into textiles, thereby enhancing fabric in terms of stain repellency, tensile strength, durability, fire retardancy and antimicrobial properties.

Since its establishment in 2015, NanoTextile has explored the potential of this nanotechnology for textiles and spearheaded its development. Over the last couple of years, Thomas says that this has meant a pioneering push of nanotechnology into “textile downstream industries” – namely garment and apparel product manufacturing.

“We have built our business around technology, innovation, and specialism. This is what makes us different from the rest of the textile industry players.”

Today, the company produces nanotextiles for use in five fabric sectors – clothing, home interiors, industry, medical, and sports and leisure. Now, as the first Malaysian company to tap into this innovative approach, NanoTextile is a business that stands out from the competition with a success strategy that is set on meeting demand for tech-textiles and smart fabrics.

“We have built our business around technology, innovation, and specialism. This is what makes us different from the rest of the textile industry players,” Thomas says. “With our technologies, we deliver functional, customer-focused products that are value-added to keep our clients competitive through better quality and the latest technology.”

But the end vision is much larger.

Future focus

“NanoTextile is committed to providing industry leaders with the nanotechnology necessary to grow the textile and fashion landscape in Malaysia in a more advanced, tech-savvy, and sustainable way,” Thomas explains.

He believes the market will grow at a double-digit rate by 2024. “We use a wide range of technologies for capturing customers’ spending power,” Thomas says. “We also offer the greatest range of products, focusing on functional textiles.”

NanoTextile’s continued success will, Thomas believes, come down to the commercialisation of the technologies involved. “It’s crucial to ensure their adaptation in textile segments and create a new value chain of demand and supply,” he says, explaining that NanoTextile is working hand-in-hand with local fashion brands to grow the awareness of technical textiles among consumers.

That’s not to say there won’t be challenges along the way but fortunately, Thomas has the ability to remain calm, no matter the curveball.

“I am able to understand a certain issue very objectively. Decision-making in a company is like surviving a maze. There are times when the right direction is obvious. Others when you’ve got to decide what the best turn is, keeping our goal in mind.”

These strategic moves need to be free of emotion, Thomas adds. “There’s a switch in our brains I can always control – the emotional switch. I know when to switch it off because I choose to.”

Strong leadership

On top of his naturally calm personality, Thomas believes working in diverse industries with multicultural business partners has nurtured his leadership style and strengths.

“Being part of a Japanese company, for example, has instilled a systematic approach in me while my experience in other fields also allows me to adapt to the arrival of functional textiles. I am able to put myself in the shoes of a B2C while running a B2B company in the durable clothing industry.”

It’s this multi-level experience that enabled Thomas to build string relationships with the company’s suppliers.

“I choose the conventional trust-building route when engaging with our business partners. Perhaps it’s more important than sales and revenue,” he says. “It’s easier to grow and nurture our business by putting human values above our services. It is not easy to restore human values once they are lost.”

Investing in building trust has been even more important during the pandemic which hit the company “very violently”, Thomas adds.

“We want to make our customers smile and ensure they stay relevant in the market.”

“I reminded my employees to stay positive despite this hard time,” he says. “Instead of pivoting, we retracted and shifted our focus to strengthen our foundation and fundamentals. We joined with international media partners in content development that cuts across all fashion segments, supply chains and the advancement of new technologies.”

COVID-19 also offered a new opportunity and challenge to the business; that of fulfilling the demand for protective fabrics. This included pairing with Volvo Malaysia to manufacture antimicrobial face masks, with a Malay batik pattern.

As for the future, Thomas will be striving for further stand-out innovations in nano-embedment technology and textile finishing. NanoTextile’s mission is simple, he says. “We want to make our customers smile and ensure they stay relevant in the market.”

Culture of integrity

“Culture is vitally important at NanoTextile and is based on teamwork, openness and innovation. “It’s a young and contemporary casual company,” says Thomas. “Our values guide the decisions we make with an emphasis on both what is important and what is right. At NanoTextile, we prioritise professionalism, punctuality and politeness but our overarching aim is to act always with integrity.”\

Article Link: Keep Calm and Succeed: Thomas Ong Poh Shing